The Association of Medical Insurance Intermediaries is signing contracts with a big-name provider to bring it on board as its first provider member.
The provider will also be involved in the association's planned work around reforming P11D taxation with Biba.
According to chairman Wayne Pontin, AMII has provisional agreements from all the major players regarding membership encompassing both health insurance and cash plan providers.
He said: "AMII really does need to become a recognised voice and the only way we do that is to have increased membership. It needs to be representative of the whole sector and that includes the insurers.
"But it needs to become financially viable too because that is the driving force as well as the standards it will set. It cannot exist, as it has been, on donations from providers."
Pontin added AMII will work together with its provider members on product development and projects such as those involving lobbying.
COVER will reveal AMII's first provider member when contracts have been signed and sealed at the end of September.
