PruHealth ramps up integration with PruProtect

clock

PruHealth has been increasing its integration with PruProtect to broaden focus beyond specialist healthcare advisers.

David Priestley, sales director at PruHealth, said: "We are going to be looking quite a lot and increasing the level of support around PruHealth.

"We want to move away from a sole focus on specialist healthcare brokers because we think there will be a demand there post-RDR as IFAs look to increase their income streams."

He said other markets, such as pensions and investments, were getting "quite tough" for advisers under heavy regulation and healthcare was a comparably easy market to widen proposition.

According to Priestley, there was also more opportunity for IFAs to generate new PMI business as opposed to churn.

He said: "There are more IFAs out there than specialists and they probably have clients who they can have new conversations with."

PruHealth also anticipated many changes to the core structure of insurance products as the market adapted to the NHS reforms and demand emerged.

It will be focusing on developing new partnerships to widen its Vitality and reward packages, but has no plans for structural change.

Author spotlight

Nicola Culley

More on Individual PMI

New NHS support

New NHS support

An opportunity and challenge for the private health insurance sector

Karen Woodley
clock 05 March 2025 • 4 min read
Q3 2024 highest on record for private hospital admissions

Q3 2024 highest on record for private hospital admissions

PHIN data

Cameron Roberts
clock 04 March 2025 • 2 min read
Amii partners for PMI onboarding

Amii partners for PMI onboarding

Collaboration with 4C platform

Cameron Roberts
clock 20 February 2025 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read