Zurich UK Life is to restructure the business into a three-pronged proposition, with one unit to cater for all pre-retail distribution review (RDR) business and products.
From 31 July, the business will be focused on three core areas: corporate, retail and in-force.
The latter, which will be headed by current head of in-force management Alastair Beveridge, incorporates responsibility for Zurich's existing propositions and products designed for the market pre-RDR.
Meanwhile, the retail proposition covers Zurich's intermediated business, including its actively-marketed life, pensions and investment proposition and its retail platform.
Gary Shaughnessy, who left Fidelity International earlier this year to become CEO of Zurich UK Life, will be interim head of retail until a permanent successor is appointed.
The corporate arm will comprise the company's corporate savings and corporate risk business units. It will be led by current head of Zurich Corporate Services Simon Foster, who will be head of corporate.
Shaughnessy (pictured) said: "In a competitive market it's essential that we align our business in the right way.
"By-re-shaping our business, we are ensuring that we are well-placed to drive strong and profitable growth across the company whilst at the same time delivering for our customers and our people in a post-RDR world."
Meanwhile, Zurich has announced that, after nine years with the UK Life business, chief growth officer David Etherington is to leave the company. Etherington, whose role will not be retained, will remain with the business until the group's retail platform is launched later this year.
Shaughnessy said: "David is an exceptional business leader and I'd like to take this opportunity to thank him for his passionate and innovative pursuit of success for the business during his time at Zurich."
Elsewhere, other senior management changes include the introduction of a new head of propositions role. Peter Hamilton, currently head of protection proposition, will assume this role on an interim basis until a permanent appointment is made.
Richard Howells, intermediary sales director, remains on the executive team, with a reporting line change into the new head of retail.