LV= has said it is looking to grow through acquisition as 2012's figures already look to be up on todays 2011 annual results.
Talking to COVER, Richard Rowney, managing director life and pensions at LV=, said: "We expect our ability to grow in the market to continue.
"Within the last 24 hours we have had the results through for the first quarter of this year. At the end of March for the whole of the life and pensions business we were up 25%, while the protection business was up 24%.
"That is up on last year's quarter, which was a record year, so we certainly don't see any let up in either sales or profitability."
He added that, with a strong capital position LV= is probably growing as quickly as it can, last year the provider recruited 120 people.
"But we are looking at inorganic opportunities," said Rowney.
"We know a number of our competitors are finding market conditions more challenging, for example we saw Unum withdraw from the individual IP market.
"If there are opportunities out there as people decide to leave the market, we will be looking at them in order to grow even faster."
Referring to the first quarter figures, Iain Clark, managing director of protection at LV=, said: "As long as people don't take too long of for the Olympics and Queen's Jubilee we expect our progress to continue into Q2."