PruHealth has launched a quote and application ipad app for its new healthcare plans.
The app is designed for intermediaries to quote on the road and is said to be the first of its kind in the industry.
It will allow advisers to quote and apply on individual policies and quote for SME groups of 3-9 members.
Three plan options are provided, for both the business and personal healthcare quotes, which can then be used as a basis to tailor to the clients needs and as a means of comparison.
The provider said it worked directly with intermediaries during the development of the app to ensure it met broker needs and is as simple as possible.
"The touch screen technology means a quote can be tailored in seconds, allowing intermediaries to present several options to their clients in a short space of time," it added.
The quote tool also contains a hospital finder, product information on each module and details about the Vitality programme ensuring it can be used as a sales tool.
It is available to download through iTunes and is open to all intermediaries with access to the PruHealth Adviser Zone.
Dave Priestley, sales director at PruHealth, said investment in new technology was fundamental to the insurer's strategy.
"This is an exciting achievement and we look forward to working with intermediaries to develop this approach. Our sales support team and account managers all have iPads and are there to help intermediaries get the most from the app," he added.
