Cirencester friendly says the outlawing of gender-based underwriting could be a boon for providers selling Holloway-style income protection (IP) plans.
It also approved the recent trend of friendly society partnerships, adding it was actively considering options for its own link-up.
Paul Hudson, CEO of Cirencester friendly, told COVER that Holloway products were unlikely to be affected by the impending European Court of Justice (ECJ) ruling due to their less strict underwriting requirements.
"Holloway friendly societies have never distinguished rates on gender or loaded on occupation or smoking," he said.
"For us it's business as usual, but for other (non-Holloway providers) its going to bring some changes. There's going to be systems changes and expense involved in that. It is positive for us."
This means Holloway providers should be less vulnerable to any future legal actions attempting to restrict underwriting differentiation such as age or health, as being proposed by French body Halde.
Hudson added the recent spate of friendly societies entering arrangements to offer other products was good for the sector and something that was being seriously considered by the provider.
"We've talked to lots of people over the years about the potential of working together and we've got a few ideas at the moment where that's a very good possibility," he said.
"To go into a product line you don't have skills in is a big investment and big risk. If someone is doing it really well and we team up to offer each others products allowing us to stick to our specialties then that makes infinite sense - particularly if we're not spending lots of our members' money unnecessarily on launching a product that's already out there.
"So I think its positive and I suspect others will do it." he added.
Hudson additionally hailed the move by Which? to include IP in its list of top financial products, something he hoped would increase consumer awareness and confidence in the product.
"I am delighted to see that Which? has identified the value of income protection to consumers," he said.
"When it comes to IP the focus must be on raising awareness amongst consumers and supporting distributors.
"We welcome this move and sincerely hope that influential parties like the FSA, government and IFA's follow suit and recognise its importance.
"With IP featuring in the Which? 11 best financial products consumers will hopefully start to become more interested in this key protection product," he added.
