Aviva has announced the launch of MyHealthCounts, a health management service encouraging individuals to take pro-active steps to improve their lifestyle.
The scheme rewards them with up to 15% Wellness Discount for any positive impact their efforts have on their health. The Wellness Discount is awarded off the customer's next private health insurance renewal premium irrespective of whether they have made a claim on their policy.
MyHealthCounts contains a health assessment tool, nutritional information and an online coach offering personalised advice on the steps individuals can take to improve their health and help reduce their risk of developing serious illnesses such as heart disease, stroke and cancer.
Customers can also purchase a range of discounted health and lifestyle products including gym membership, kinetic activity monitors and blood pressure monitors.
To discover how healthy they are compared to 100 other people in their demographic peer group, individuals can complete a short online health and lifestyle questionnaire to generate their "Q Score."
Their personalised result and recommendations are based on their health information including BMI, resting heart rate, cholesterol level, blood pressure and lifestyle factors such as smoking, drinking and exercise.Aviva has also arranged preferential rates for pharmacy health checks at over 600 pharmacists across the UK.
Once their "Q Score" is calculated, the online coach suggests ways to maintain and improve their health.
Neal Archbold, senior proposition development manager at Aviva UK Health, says: "People often associate medical insurance wellness discounts with going to the gym but we recognise that everyone is different.
"MyHealthCounts rewards people for taking steps to improve their health and wellbeing, however they choose to do it."
