Aviva markets child health insurance to grandparents

clock • 1 min read

Aviva has unveiled a product allowing grandparents the chance to buy specialist health insurance for their grandchildren.

Child Health Solutions, gives grandchildren access to diagnosis and cover for treatment at private facilities for a fixed premium.

The scheme also includes dentistry, physiotherapy and speech therapy, specially chosen to complement paediatric services available on the NHS.

Assistance to help parents finance sundries such as travel expenses and parking costs if their child has to stay in hospital is also available.

Recent research from Aviva has shown that over half of grandparents (51%) now look after their grandchildren with the vast majority (88%) saying this extra time has brought them closer together. Over a third (34%) of grandparents say they help teach them hobbies and life skills and almost a quarter help with homework (23%).

Rebecca Paterson, head of marketing at Aviva, said: "Whilst the NHS is particularly good at providing paediatric care, especially for the very young, we recognise that there are some services which can be complemented by the private sector.

"A growing number of grandparents are playing a more active role in their grandchildren's lives and helping to protect their health is another way they can provide support and peace of mind for their own children."

Available via a simple quote and apply facility through specialist insurance broker Sure Insurance Services, Child Health Solutions also has an information portal giving access to information on children's health and developmental needs, parenting and education. The portal also details the hospitals available.

More on Individual PMI

Support for children growing over three years

Support for children growing over three years

57% uptick in treatments

Cameron Roberts
clock 05 November 2024 • 1 min read
National Friendly marks one year with Healix Health

National Friendly marks one year with Healix Health

Partnership anniversary

Cameron Roberts
clock 07 October 2024 • 1 min read
Understanding the gender health gap

Understanding the gender health gap

UK's alarming healthcare disparities

David Middleton
clock 09 September 2024 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read