Simplyhealth has launched a new cash plan aimed at people aged 70 and over.
It follows research conducted by the provider which indicated that affordability was key to maintaining the health and wellbeing of the nation's ageing population.
The study found nearly 45% of over 70s claimed that if access to healthy living was more affordable, it would help them keep fit and active.
As a result the provider said it had produced the plan to help those over 70 'better budget for their everyday healthcare needs.'
The Simply Cash Plan 70 Plus provides 100% cash back for visits to the dentist and optician, plus 75% cash back on complementary therapies such as chiropractic treatment and physiotherapy up to an annual limit.
It also includes 50% cash back for chiropody or podiatry up to an annual limit.
Clare Lee, spokesperson for Simplyhealth, revealed more findings from the study.
"According to our research, a reassuring 58% of over 70s do attend regular health appointments," she said.
"Yet 26% of those surveyed said that they needed extra encouragement to regularly attend routine health appointments. That's why we've launched the plan, to help those over the age of 70 better budget for their everyday healthcare needs.
"Our plan also includes benefits such as occupational therapy, hearing aid payment and an introductory 20% discount on mobility products and daily living aids from the Simplyhealth stores," she added.
