LV= has launched its Little Book of Protection to assist advisers through the sales process.
The free booklet demonstrates the need for protection by highlighting lifestyle facts to help people consider what protection they have in place.
It is designed to help enable advisers to highlight the need for protection, help combat common hesitations, summarise important financial facts and outline different types of protection and what they are intended to cover.
One such example included, is if a person has been off work sick for six months they have an 80% chance of being off for five years.
Mark Jones, head of protection at LV=, believes advisers have found this type of book a valuable tool in the past when speaking to their clients about protection.
"Many people find it difficult to look beyond their short term money pressures and leave themselves and their families under-protected should they fall ill or lose their job," he said.
"We want to help advisers as much as we can when discussing protection with clients and the aim of this book is to help combat some of the common hesitations people may have."
The book is available to be downloaded.
