Everything seems to be going online at the moment, even the things that the protection industry said it wanted to keep within the realms of advisers. Peter Carvill questions the wisdom of such a move.
I only ask this because with the launch of LifeSearch's 'GetLifeRight', Bright Grey's cut-down critical illness policy and Norwich Union encroaching further in the online arena, it seems to be that the whole protection industry, like a turning ship, is moving slowly from a focus on intermediated advice to just trying to sell protection products to the public through any method that provides the biggest traffic (see - more website terminology there).
Obviously, the whole world is increasingly online - we shop on places like Amazon or Play, and strangely exist in alternate lives on Second Life, but surely flogging protection policies online must have some sort of limit, considering that we've spent years extolling the virtues of our advisers?
And here's the main point of this ambling, rambling missive: just because something is there, doesn't mean that people know about it. So with the rate that the internet is expanding, how are these providers going to get the message out about protection products? While it's all nice and good to be increasing access to protection, shouldn't we be working on bringing customers to the site? Just sitting back and waiting for customers to come to us has never worked so I see little reason now why putting it all on a website with nice graphics will change anything if there's publicity drive to back it up.
Just a thought...
