Full points for Vitality scheme

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The majority of intermediaries think providers should reward customers for leading a healthy lifesty...

The majority of intermediaries think providers should reward customers for leading a healthy lifestyle.

According to COVER's latest web poll, some 70.8% of advisers said insurers should follow in Prudential's footsteps and offer cheaper premiums to policyholders who look after their health. Only 29.2% disagreed.

At the COVER Forum last month, the founder of critical illness insurance, Dr Marius Barnard, urged the industry to breathe life back into long term care (LTC) cover. Do you think it will be possible to revive the LTC market?

To cast your vote, please visit COVER's website at www.covermagazine.co.uk.

n If you have any questions you would like the poll to ask, please visit the 'have your say' section at www.covermagazine.co.uk.

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