Legal & General (L&G) Network has chosen Bupa as a strategic partner so L&G advisers can offer medical insurance to clients.
Legal & General will be able to sell Bupa's ClientChoice product, which offers a no-claims discount and moratorium underwriting in the same product.
Bupa ClientChoice offers three levels of cover and different underwriting options to suit varying needs.
Gary Burchett, managing director of Housing at Legal & General, says: "Legal & General's network currently offers mortgages and mortgage-related insurance and this move allows us to broaden our proposition even further. It's a natural next step to allow advisers to sell medical insurance and there are significant opportunities here for intermediaries to expand their revenue streams. A new product like this is the perfect excuse for advisers to talk to existing customers and can open doors. It also means a more complete service for consumers."
Advisers will be offered training and online guides to help them add Bupa medical insurance to the range of services they offer.
Andy Linaker, strategic business manager at Bupa Health and Wellbeing, says: "We're confident that selling medical insurance will be of huge interest to Legal & General's advisers as they are well-placed to introduce this type of product to their clients."