Ageas Protect has almost doubled its income and nearly halved its loss over the first six months of the year.
The provider saw new annual premiums rise by a third (33%) over the period to £14.1m alongside its share of the IFA market.
It now claims 7.3% of IFA business and has increased its customer base by 63% from last year to over 150,000.
The protection business, which launched in July 2008, incurred a pre-tax loss of £1.1m (compared to £2.0m at the same point last year) but saw gross written premiums grow to £19.2m (from £9.8m).
In the first half of 2011, the insurer unveiled a lower initial cost life and critical illness product and an IFA based guaranteed acceptance plan.
It also announced distribution deals with ASDA and BGL Group.
Overall, total income at Ageas including non-life insurance was up 84.5% to £ 882.0m (£478.1m in 2010) with profits hitting £35.4, more than a four-fold increase from last year's £8.4m.
