WPA is launching a healthcare cash plan to the individual and corporate markets.
The NHS Top-Up plan is available in a 75% and 100% reimbursement option at three benefit levels with no excess limit.
Its core benefits include reimbursement for A&E attendance, GP services, and NHS car parking, in addition to traditional cash plan coverage for dental, optical and therapies.
Additional top-up extras such as cosmetic surgery, scans and health screens, dental trauma and for cancer drugs are also available.
This final option is something the provider believes could prove particularly relevant in the current financial climate of the NHS.
"Although the NHS provides a highly valued service that is often free at the point of use, it cannot afford to provide everything for everyone," the provider said.
"Thus with increasing budget constraints, there is likely to be an increasing need for people to top-up with supplementary NHS insurance."
Rod Bramston, managing director of individual business at WPA believes cash plans have lost their relevance and that people do not understand them.
"People are becoming more aware of the need to supplement their valuable NHS care, however, according to Deloitte, 67% of people are satisfied with the NHS but 80% feel they are not ‘adequately insured' by public or private health cover," he said.
"Nearly 90% of the UK do not have any form of medical insurance and rely totally on the NHS. WPA believes many more people wish to have greater control over their healthcare working together with the NHS making their care even more effective," he added.
