Bupa has launched Bupa Anytime HealthLine, a helpline providing 24 hour, unlimited medical advice and information from a team of GPs and nurses.
This is an enhancement of Bupa's nurse only helpline, available to Bupa individual members as part of their policies.
Callers will speak directly to a nurse, and if further advice is required, a GP will aim to call the member back within the hour.
Sue Moore, Marketing and Customer Development Director, Bupa Health & Wellbeing said: "Many of our members want to be able to speak to a GP or to a nurse at any time of the day or night, at a time that suits them, without having to wait for an appointment.
"They want expert medical advice on anything from stomach upsets and teething babies to sexual health advice or managing a long term condition.
"They may also be worried about an upcoming procedure and want some reassurance about what to expect."