Aegon has increased the multi-benefit discounts available when a customer takes out two or more benefits on the same menu plan.
The discount to the customer increases in line with the number of benefits they take out under the one plan, with reductions ranging from £2.40 a month for two benefits, to £9.60 a month for five benefits.
Stephen Crosbie, head of proposition for Protection and Investments at AEGON said: "Protection is not just about life insurance.
"It's important that people protect their families and businesses with the right mix of income protection and critical illness cover as well. These discounts enable advisers to make a full range of protection cover more affordable for their clients."