Fortis confirms January date for protection rebrand

clock • 1 min read

Fortis has confirmed its UK protection operation will be renamed Ageas from January.

The move is part of a phased approach to the rebranding which sees the provider's general insurance arm now under the new name.

All changes are expected to be complete by the end of the first quarter of 2011, following the approval of shareholders earlier in the year to adopt the new name reflecting the company's status as a standalone global insurance group after the disposal of its banking assets in 2009.

Speaking earlier to COVER, Martin Werth, managing director of Fortis Life, expanded on the reason for the name change but believes it will not take long to adjust.

"BNP Paribas bought Fortis in Belgium and thus the name," he said.

"We have the name until 2011, but why Ageas - pronounced a-g-eas? Well AG was the original Fortis name, so we have over 100 years of trading as AG. Then we looked at our markets and we are in Europe and Asia.

"The most important thing is that we are who we are and we may have changed the name on the tin but we have not changed the contents of the tin. Soon people will be used to the name," he added.

The company's legal entities will change as follows:

  • Fortis UK will become Ageas UK;
  • general insurance arm Fortis Insurance Limited will become Ageas Insurance Limited;
  • wholly owned intermediary Fortis Insurance Solutions (formerly the OutRight Company) will become Ageas Insurance Solutions (UKAIS);
  • the UK Protection business, Fortis Life will change to Ageas in January 2011;
  • and RIAS and Kwik-Fit Insurance Services will retain their brand names.

 

More on Individual Protection

Aviva enhances fracture cover benefit

Aviva enhances fracture cover benefit

11 bone fractures to offer increased payment

Jaskeet Briah
clock 25 November 2024 • 1 min read
Consumer Duty remains the biggest opportunity to expand protection

Consumer Duty remains the biggest opportunity to expand protection

"It is very easy to get bogged down in the regulatory requirements"

Andrew Gething
clock 18 November 2024 • 4 min read
NHS waiting list records drop in September

NHS waiting list records drop in September

A&E under strain

Jaskeet Briah
clock 15 November 2024 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read