Following a successful trial lead provider Leadbay has launched a service for private medical insurance (PMI) leads.
IFAs and specialist PMI advisers are now able to choose how many prospective clients they speak to, sorted both by postcode and the type of cover they are interested in, individual or group business for example.
If the lead is for business PMI the adviser will be informed beforehand how many individuals it would conceivably cover.
Leadbay says that its feedback from the extended trial it undertook was that explicit permission to be contacted by a named adviser and its policy on invalid leads will be the drivers of its business.
The company will refund any lead it confirms as uncontactable.
Grant Stevens, managing director at Leadbay, says: "We are launching these leads in direct response to demand from advisers. We have been asked for them for some time but the trial has been conducted over a number of months to provide advisers with exactly with the leads they need."
