Medisure relaunches to meet increased demand for bespoke private health cover

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Private healthcare administrator Medisure is to relaunch as Medisure Seabury-Smith after its acquisi...

Private healthcare administrator Medisure is to relaunch as Medisure Seabury-Smith after its acquisition by Marsh & McLennan, Seabury Smith's parent company.

The group is aiming to capitalise on the increasing demand for bespoke healthcare plans. Medisure provides tailor-made private medical insurance for both affinity groups and large corporate clients and is the largest third party administrator in the UK.

Andy Dean, group sales and marketing director, said: "We can offer a highly targeted bespoke service designed in conjunction with our client. As a result, the packages we offer match their cultural and commercial needs."

With employers now obliged to pay National Insurance on PMI premiums and insurance premium tax at 5%, Medisure is confident that alternative methods of healthcare funding are set to grow.

Dean said: "The beauty of third-party administration is that the front end, which the employee or member sees, stays consistent, while behind the scenes we have total flexibility to match the most appropriate funding vehicle to the client's advantage.

"This can range from a traditionally fully insured scheme, self-funding with a reinsurance element to limit losses, or using a trust to minimise IPT tax."

As part of its relaunch, the company will be looking to improve its relations with intermediaries.

"We are going to target specialist healthcare intermediaries who share our vision. We have a principle of total transparency, as will any intermediaries we work with."

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