MetLife is extending its IFA roadshow programme, with a further six events to be held later this month.
Run by the firm's US vice president, Joe Jordan, the sessions follow on from a series of events held in June this year, attended by more than 250 IFAs.
Jordan will explain to advisers how they can emotionally engage with customers and how behavioural economics can be applied to drive business growth.
Dominic Grinstead, managing director at MetLife's UK branch, says: "Joe Jordan has built a well-deserved reputation as an outstanding motivational speaker with real expertise in client-centric behavioural strategies and how they can be applied to IFA businesses.
"His June roadshows were such a success that we had to bring him back to the UK as part of our ongoing commitment to help IFAs with training and sales support."
The first two sessions will be held on October 25th in Truro and Plymouth, while Cardiff, Belfast, Epsom Downs and Newmarket will host further events.
