The Prime Minister has dealt a severe blow to the private medical insurance (PMI) industry's hopes of receiving tax relief to encourage public take up.
In today's Prime Minister's Questions, Alison McGovern, Labour MP for Wirral South, asked about tax breaks for people who choose private health care and whether it should be a priority to reduce the burden on the NHS.
However, David Cameron, replied that: "The short answer to that is no, I don't agree."
Many members of the industry have been calling for some form of tax or national insurance relief for either individual or corporate membership.
But this now appears to have been ruled out.