Simplyhealth believes the government has failed to make its case for NHS reforms and that taking stock of public and health professionals' reaction will improve the amendments.
Last night, Andrew Lansley MP, Health Secretary, announced to Parliament that he was pausing the progress of the Health and Social Care Bill to listen to further concerns regarding its contents.
The move has been welcomed by the health insurance provider which hopes it will allow the public and health workers the chance to raise their anxieties and eventually approve the proposed changes.
Jamie Wilson, sales and marketing director at Simplyhealth, acknowledged the government's aim for its NHS White Paper to put patients at the heart of the service.
"However, it's failed to convince the general public and many health professionals about the reforms," he said.
"We believe health is the most important thing of all, and the NHS is central to the health of the nation. Its success is in everybody's interests and we hope that slowing down the reforms will ensure that any changes made are for the better.
"But it can only be a success if people within the service and those who use it understand and support the reforms," he continued.
"This pause for reflection provides more time to assess whether the Health and Social Care Bill can withstand public scrutiny," he added.
The insurer also said it admired the vision of seeking to extend choice within the NHS.