Emma Walker interview: 'We need to have real conversations with people'

'As advisers, it's our job to create rapport'

clock • 8 min read

COVER sits down with LifeSearch chief marketing officer to hear what helped spur her quest to create more meaningful connections with customers

Emma Walker began her career in insurance at MoneySuperMarket, simply because it was close to her home in Wales. Joining at the start of the dot-com boom, Emma was given the task of setting up a team of advisers to handle the sheer volume of customer enquiries for insurance that the website was receiving on a daily basis. Given the choice between setting up a team for personal loans, life insurance or mortgages, choosing protection was a clear choice. A year prior to getting the job, her Mum - divorced and Emma her only child - had suffered a huge brain haemorrhage and stroke, leaving he...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Marketing

Georgia d'Esterre named head of marketing at the West Brom

Georgia d'Esterre named head of marketing at the West Brom

Joins from National Friendly

Jaskeet Briah
clock 11 August 2023 • 1 min read

Financial Services Forum: Protection in a post-pandemic era

Watch the full webinar

COVER
clock 20 November 2020 • 1 min read

COVER editor Adam Saville to chair protection panel discussion

On Thursday 19 November

COVER
clock 17 November 2020 • 1 min read