Alan Lakey: A new challenger is entering the market

The spirit of innovation has gradually insinuated itself into the hitherto moribund protection world, something best exemplified by a secret meeting I had with a new challenger company which intends to enter the UK insurance market in Q3 of this year. They didn't insist on a non-disclosure document so I am at liberty to share some of the salient detail with you. In line with previous quirkily named entrants, such as Bright Grey and Dead Happy, the challenger has decided on an unusual trading title - Maggot Life - a name that surely few will forget. Initially they are offering an ill-h...