It is time to stop broking and start consulting

clock • 6 min read

With ROI still such a sticking point for bosses, Suzanne Clarkson explores the bitter irony of employee benefit consultants only advising on price

The world of corporate wellbeing has reached an impasse. Until advisers stop broking and start consulting, employers will never feel confident to share essential data, and providers won't become accepted as partners with shared interests. The upshot? Wellbeing will continue to be a siloed and somewhat immeasurable effort. The price tag on benefits, as opposed to their value to people and business, is still the motivating factor for employers, according to the latest research1 from Employee Benefits magazine. Nine in 10 (90%) cite cost as the main factor influencing their decision to buy,...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Quarter of businesses not benchmarking benefits: Towergate

Quarter of businesses not benchmarking benefits: Towergate

Towergate Employee Benefits research

Jaskeet Briah
clock 12 November 2024 • 1 min read
Circle Health launches health insurance service for businesses

Circle Health launches health insurance service for businesses

Getting people back to work

Jaskeet Briah
clock 06 November 2024 • 2 min read
Broadstone boosts employee benefits division

Broadstone boosts employee benefits division

Increasing demand for more flexible benefits

Jaskeet Briah
clock 04 October 2024 • 3 min read