VitalityLife Deputy CEO, Deepak Jobanputra, believes his company's pioneering use of technology to set fairer premiums has led to members re-evaluating their relationship with life insurance
Since life insurance policies first appeared around 300 years ago in the UK, the business model has more or less remained unchanged. You have an initial health assessment through the underwriting process, to fix a starting premium. From then on, in the case of typical guaranteed premium policies, you simply pay the same fixed monthly premium all the way to the end of the term. The issue many people have with this approach is one of basic fairness. Given that risk increases with age, it would seem more appropriate for starting premiums to reflect the significantly lower risk a...
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