The Seven Families project has launched an online financial vulnerability test for the public to highlight the potential need for income protection.
The online quiz provides a ‘finvincible' (financially invincible) outcome and recommends appropriate action on whether people need to review their situation, speak to their employer about benefits or are generally ok already.
Designed to be shared across social media, the test is set in a circus and takes people through 17 questions to give an overview of their lifestyle and financial security.
The multiple choice questions cover who the key earner in the household is, dependents, social behaviour such as smoking and drinking, as well as whether people have debt and savings.
The #finvincible test can be found at https://www.facebook.com/7Families/
End date
Speaking at the recent Seven Families Conference held in London, Peter Le Beau also confirmed the end date for the project, which will be July 31st.
This date coincides with the last payment to the 7th family at which point Seven Families will carry out consumer and industry research to gauge the impact of the project, which launched with its first family, the Clarkes, in November 2014.
The last of the Seven Families had been announced in August 2015.
The project leaders also confirmed that there will also be a second day of radio activity for the project, which takes place on Monday June 13th.
The focus will be on how many people are leading more sedentary lifestyles, which increases the risk of ill health and could be one of the factors behind the rising numbers of people unable to work.
The last radio day was covered by 23 radio stations and local TV.
Peter Le Beau, spokesperson for Seven Families said: "We've tried to take a fun and light-hearted approach to engaging people about their financial vulnerability, and help raise some much-needed awareness of income protection at the same time.
"Far too many people would face incredible hardship if they lost their income through accident or ill health, but fail to put anything in place to mitigate against this. Increasing awareness of income protection, we hope, will help drive more people to seek financial advice."
Michael Aldridge, innovation director at London & Country said: "Far too many people avoid facing up to the financial implications of becoming ill and unable to work, in many instances because it's too uncomfortable to consider.
"Being ‘finvincible' is a fun and interactive way of getting a very serious message across. Injecting an element of humour and game play will help engage those that might otherwise simply bury their head in the sand and avoid the subject altogether."
