Critical Illness

“The best kind of claim is not to have one in the first place”

When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.

2023 marks the 40th anniversary of the first critical illness policy. Following the recent enhancements of Vitality’s Serious Illness Cover, Rob Harvey, VitalityAdviser Editor, sat down with CIExpert founder Alan Lakey to discuss the evolution of the market over the last four decades.

Speeding up diagnosis and prevention

Brokers to access HSBC’s critical illness products

Bypasses need for NHS records

"This might seem a momentous change but in truth it only has a small impact"

Adam Higgs of Protection Guru discusses how Vitality's latest protection product updates will help to improve the market.

Following move into IP

Support with Consumer Duty