Record week for IP: iPipeline

Activity 8% higher than previous record

Cameron Roberts
clock • 1 min read

Technology provider, iPipeline, reported it has experienced its highest week for new Income Protection (IP) applications in a decade this month.

For the week beginning 11 March, the provider received 3,280 applications, which is 8% higher than the previous record total. The figure includes standalone or multi benefit plans that include IP.  t Paul Yates, product strategy director, iPipeline, said: "The activity we've seen on iPipeline portals this month further indicates the growing demand for income protection. The weekly high achieved in 2023 was the highest since 2014, which indicates an upward trend is likely to continue this year. "In a climate of high interest rates and many still feeling the squeeze caused by double dig...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

The return of redundancy cover and its importance

The return of redundancy cover and its importance

Demand looks set to remain high

Kesh Thukaram
clock 02 April 2025 • 3 min read
Interactive video: Addressing client income protection concerns

Interactive video: Addressing client income protection concerns

How do you engage with clients to help them understand the value of income protection?

Scottish Widows
clock 14 March 2025 • 1 min read
IPTF names 7Advisers cohort for 2025

IPTF names 7Advisers cohort for 2025

Third round of campaign

Jaskeet Briah
clock 13 March 2025 • 1 min read