Critical Illness

GPs playing a critical role

Ceremony takes place 17 April

LV= research shows

Activity 8% higher than previous record

Nearly half of those covered not aware of claim conditions

Income protection policy sales hit 247,000 in 2023

Lack of awareness around Crohn’s diagnosis payout

More focus needed on consumer CI awareness

Increase in premiums of 2%

Available from 15 February 2024