VitalityLife

Focus on IP growth, Consumer Duty and prevention

41% of adults worried about affording care costs

Joins Life and Serious Illness Cover on the platform

Lack of awareness around Crohn’s diagnosis payout

"AF is a reasonably frequent disclosure on life assurance applications"

"The shorter the period since stabilisation, the more severe will be likely terms offered"

"CJD doesn’t represent much of a challenge to an underwriter"

"IP needs to be more relevant to the needs of today’s clients"

"It occurs at any age, affecting women significantly more than men"