Social Media

With social media entering the mainstream business arena, Emma Mason gives a few tips for those considering twitter as a business tool.

Over two in five advisers (41%) do not use any social media networks at all, according to Aviva research.

Insurers need to focus on creative initiatives that draw data from alternative sources including social media, third parties and machine-to-machine communications, or else risk their competitive position, Ovum has warned.

Insurers are failing to engage with social media and technology-savvy consumers, a customer experience survey has shown.

The Money Advice Service (MAS) has generated the ire of Facebook users by posting unwanted sponsored material on the pages of other users on the social networking site.

Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains

The internet, new media and social media are continuing to grow in popularity and importance for interacting with people. What should advisers be doing to make the most of these opportunities?

Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates

Friends Life has produced two new guides to help advisers to make the best use of social media.

The British Insurance Brokers' Association (BIBA) has produced legal guidance to help brokers manage potential risks surrounding the use of social media.