Social Media
Technology
Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains
12 October 2011
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7 min read
Marketing
The internet, new media and social media are continuing to grow in popularity and importance for interacting with people. What should advisers be doing to make the most of these opportunities?
12 September 2011
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5 min read
Marketing
Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates
11 August 2011
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3 min read
Marketing
Friends Life has produced two new guides to help advisers to make the best use of social media.
13 July 2011
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1 min read
Regulation
The British Insurance Brokers' Association (BIBA) has produced legal guidance to help brokers manage potential risks surrounding the use of social media.
18 October 2010
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1 min read
