Almost three quarters of people aged over 55 believe paying for long-term care (LTC) should not be an individual's responsibility, Aviva research suggests.
Long term care (LTC) insurance products will remain niche in spite of a growing need unless people are forced to buy them, the OECD said.
Protection advice drove only 4% of people who sought out an IFA last year, according to results from Unbiased.
IFAs are under-equipped to benefit from a looming explosion of interest in long term care products, says a market specialist.
The cost to the State of people running out of funds to meet their long term care costs will treble to £2.75bn in England alone over the next 20 years, according to Partnership.
Adviser Equitycare has merged with Better Retirement's domiciliary care brand - Paying for Care at Home.