marketing

Google, the search engine giant, is to launch free training and support for IFAs to help them take advantage of online business opportunities.

WPA is intending to re-enter the private medical insurance (PMI) broker market with the launch of an online system that will remove the administrative burden from IFAs selling the insurer's products.

Confidence levels in the protection industry are increasing, according to a Legal & General (L&G) survey.

IFAs believe marketing is important - but most do nothing about it, a survey suggests.

Aviva are recognizing the key moments of an adviser's career with its "Moments that Matter" campaign, which is being launched alongside its UK consumer Roadshow.

In tight times companies can see PMI as a luxury. What can an adviser do to counter these thoughts? Alistair Sclare looks at the opposing arguments.

Raising a profile on the internet can seem a somewhat daunting task for the inexperienced. Steve Barnes gives a guide through the potential minefield of online marketing.

Considering the current economic climate, what do you think the main focus will be in terms of marketing budgets in the next 12 months? Do you think that lead-buying will fare well?

Companies can get ahead in the recession by investing money in a marketing plan. Justin Rees explains how lead-generation spend should be analysed.