The Advertising Standards Agency (ASA) has upheld complaints and prevented further broadcasts of a recent Denplan TV advert described as "misleading" by consumers who highlighted that cosmetic dentistry was not covered by the dental insurer.
Employees missing work due to oral health problems costs the UK economy an estimated £36.6 million each year, according to a The British Society of Dental Hygiene and Therapy.
With over 7300 cases of oral cancer diagnosed each year, it is clear that more needs to be done to educate people on the risks of poor oral health writes James Goolnik.
Cases of oral cancer are increasing and are now the tenth most common cancer in men according to new figures released by Cancer Research UK.
Denplan will be running a national TV advertising campaign throughout October connecting the importance of good oral health, visiting a dentist and the "selfie" phenomenon.
Unum's acquisition of National Dental Plan (NDP) has been given regulatory approval.
Denplan has warned that ‘hidden' sugar is making it hard for people to manage their sugar consumption, and encouraged people to go sugar-free for September.
Wesleyan has acquired DPAS, which provides practice-branded dental plans.
Unum has acquired National Dental Plan (NDP) from Capita plc, for £31.7m.
WHCA is now Orchard Healthcare, with a new website being launched along with the rebrand of the Worcester based cashplan provider.