Critical Illness

94% of claims paid out

LV= research shows

More adults had CIC than life cover

11% were putting off financial decisions until marriage

Nearly half of those covered not aware of claim conditions

Over £413m paid out across group protection

Income protection policy sales hit 247,000 in 2023

Lack of awareness around Crohn’s diagnosis payout

24-hour turnaround on applications referred to underwriters

More focus needed on consumer CI awareness