'A small number of people lie on their insurance applications'
Direct Life-powered site becomes first to compare FIB online
Price comparison tool switches from insurer questionnaire format to customized style with 'catch-all questions' to reduce sales time
Underwritten by AIG life, the service offers life insurance in as few as nine questions
She will promote the benefits of the quote and compare underwriting service to UK distributors and networks
Story of Max Brett gets coverage in The Times, Daily Mail and on ITV's Lorraine show
Changes ensure the insurer "once again features as one of the top critical illness providers," says Alan Lakey
Customers don't care about medical definitions, they just want to know they are covered
Overall increase of 21.1% for critical illness - highest level of growth since 2012