The strategic importance of social media

In today's increasingly digital landscape, social media has evolved from a platform for holiday pictures into a powerful tool for businesses across industries. For protection and health advisers, the strategic use of social media is no longer optional but very much a business hygiene to remove barriers, remain front of mind and foster growth and trust. The question at this end of this article shouldn't be whether or when to start, it should be whether you do this in-house or outsource. Let's delve into some of the drivers. Removing barriers to engagement For many clients, not bei...