Professional skills: Winning young clients

Gen Z is fast becoming a vital market for insurers and advisers alike, with the age group requiring a vastly different strategy for engagement that what the market is accustomed to. This lack of consumer understanding, combined with macroeconomic factor including the cost-of-living crisis, means that Gen Z is the most uninsured generation. Just 24% of Gen Z have life insurance, lagging behind health insurance which sat at 30%. But it's not just the cost of products or their design that impact the underrepresentation in this sector of the market, it's also how advisers communicate and ...