Professional skills: Insurance marketing

When it comes to insurance marketing, many protection advisers and mortgage brokers often stumble. The mistake is in treating insurance like a mortgage – focusing on direct, factual content that works well when clients are already in the market for a mortgage. But insurance isn't like that. It's an entirely different beast. So, how can you effectively present protection through your marketing efforts?  The Social Media Trap First off, let's talk about the allure of social media. Platforms like TikTok, Instagram and Facebook have revolutionised the way we reach potential clients. Thr...