Could 'insurance' be 2024's word of the year?

"Make it easy to do the right thing"

clock • 4 min read

Zanele Sibanda, head of business development at Towergate Health & Protection, discusses how the industry can help more people to access insurance in 2024.

Rizz - appeal, charm, attractiveness. This is Oxford dictionary's word of the year for 2023 and is thought by the BBC to be a shortening of the word ‘charisma'. I neither know of nor possess said ‘rizz' but it seemed to fit perfectly when I started thinking about what I envision for our industry in 2024. Insurance has long been the poor relation in a financial planning portfolio, and in the majority of cases where an adviser is not an insurance specialist, it tends to go only as far as life cover. This led me to think about how insurance is perceived outside the immediate industry. H...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Little change in economic inactivity: ONS

Little change in economic inactivity: ONS

Number of vacancies decreasing

Jaskeet Briah
clock 17 December 2024 • 3 min read
Beagle Street adds protection offering to OneFamily platform

Beagle Street adds protection offering to OneFamily platform

Replatformed by iPipeline

Jaskeet Briah
clock 12 December 2024 • 1 min read
Young adults turning to social media for health information

Young adults turning to social media for health information

Half of adults have self-diagnosed in the last year

Jaskeet Briah
clock 11 December 2024 • 3 min read