The cost-of-living crisis and conveying need in an uncertain market

Let's address the elephant in the room: the escalating cost-of-living crisis. In a landscape where we are all feeling the financial strain, our clients are no exception. For mortgage brokers, broaching the subject of protection after applying for a mortgage likely to see monthly repayments skyrocket may initially seem challenging. However, is this truly the case when it comes to business protection? Key to successful conversion is positioning and language. We often emphasise the importance of wedge products - those that captivate attention and engage clients. Relevant Life Plans st...