Is protection actively promoting benefits that help people maintain their mental health?

"These benefits will make a difference in their day-to-day lives"

clock • 3 min read

Anna Rogers, head of claims and underwriting at LV=, highlights the importance of extra mental health support often included with protection policies for this year's Mental Health Awareness Week.

Amid the cost of living crisis and the everyday pressures that we all face, you may have missed the work that the protection industry has already done around raising awareness for people experiencing mental health difficulties. With the help of the ABI Mental Health Standards, much progress has been made by improving underwriting processes and communicating outcomes for the benefit of the customer. We have done a lot of work lifting the lid on technical terms and handling mental health claims with empathy, but there is still more to do. According to the LV= Wealth and Wellbeing Res...

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