Richard Kateley: The Power of the 'Want'

"Our biggest problem in growing the protection market is also our greatest protection"

clock • 4 min read

Richard Kateley explains why he believes that the 'threat' of protection disruption is less important than ensuring the industry maintains and improves its own standards, as well as prioritising the importance of protection advisers to meet the 'wants' of clients.

I read with interest Setul Mehta's recent article entitled What is Amazon to the protection market? He raised some really interesting questions regarding what the protection industry can learn and should we fear them, and other big tech firms, in terms of process and how they have transformed how we all buy stuff. The question that arises is could they transform the protection high street in the same way as they have to the retail high street? Could they transform how the public view, research and indeed buy protection, and could they be the next big challenge to the survival of the f...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Women in Protection and Health Awards 2025 launched

COVER Women in Protection and Health Awards 2025 launched

Awards open for nominations

COVER
clock 22 October 2024 • 2 min read
Rise in mortgage customers asking about protection

Rise in mortgage customers asking about protection

AMI Protection Viewpoint Report

Jaskeet Briah
clock 22 October 2024 • 2 min read
Towergate names Mark Pugh as head of consulting services

Towergate names Mark Pugh as head of consulting services

Joins from Verlingue

Jaskeet Briah
clock 21 October 2024 • 1 min read