Setul Mehta: What is Amazon to the protection market?

The biggest threat or the best lesson?

clock • 4 min read

Setul Mehta, head of partnership services at The Openwork Partnership, reviews what the protection industry can learn from Amazon, particularly when it comes to improving processes with the customer in mind.

Jeff Bezos has come a long way since he started Amazon from his garage in the 1990s. What began as an idea - a common marketplace to bring retailers and consumers closer together - has become a global phenomenon. Whatever your view on the rights and wrongs of Amazon's dominance over the retail market and whether it is good or bad for competition, it's hard to argue with one thing: the process. Quite simply, Amazon has transformed the way that we research, buy and receive a huge amount of goods of all types, while the convenience and speed with which users can find almost anything is a...

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