Christine Husbands: How to ensure added value adds value

Additional health and wellbeing benefits offered alongside protection policies are now commonplace, with a wide range of services offered to policyholders, such as GP services, fitness apps, mental health support, second medical opinions and access to personal nurses. Fortunately the protection industry has long since recognised that protection is about more than just money. The many non-financial issues that people face can often be overwhelming and when relevant practical and emotional support is given, it makes a huge difference to customers and their families. This increased client e...