Industry initiatives to promote the value of income protection are welcome, but the product still requires more dedicated support from all industry players to increase take-up, writes Phil Jeynes, director of corporate strategy at Reassured.
One of the first times I was quoted in a trade press article was on the subject of income protection. I forget which publication and why, but I remember the gist of my comment which was: I wouldn't be surprised if insurers stopped offering IP if brokers continue not to sell it. The reason it sticks in my memory is the firm I was working for at the time had just been acquired by a business which manufactured IP and they weren't thrilled about their new subsidiary suggesting publicly that their product might be withering on the vine. Luckily for them, I was wrong and insurers have persi...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.