Louise Colley: Protection is never more valuable than when the cost of living bites

"The true value of protection is shown when times are toughest"

clock • 3 min read

Zurich's protection director, Louise Colley, outlines the value protection propositions offer consumers during the cost of living crisis and how advisers can help convey this during conversations.

Spiralling energy bills, sky-high forecourt prices and an increase in the cost of everyday essentials mean that families up and down the country are tightening their belts. But while it's never a bad idea to buy cheaper brands, use the car less or turn the thermostat down, there are some expenses that should never be skimped on. During a cost of living crisis, protection insurance is the last thing a family can afford to lose. When keeping a lights on is a struggle, however, its true value can be all too easily overlooked. Overall, the typical household's income will fall by around...

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