Louise Colley: Protection is never more valuable than when the cost of living bites

"The true value of protection is shown when times are toughest"

clock • 3 min read

Zurich's protection director, Louise Colley, outlines the value protection propositions offer consumers during the cost of living crisis and how advisers can help convey this during conversations.

Spiralling energy bills, sky-high forecourt prices and an increase in the cost of everyday essentials mean that families up and down the country are tightening their belts. But while it's never a bad idea to buy cheaper brands, use the car less or turn the thermostat down, there are some expenses that should never be skimped on. During a cost of living crisis, protection insurance is the last thing a family can afford to lose. When keeping a lights on is a struggle, however, its true value can be all too easily overlooked. Overall, the typical household's income will fall by around...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Consumer Duty remains the biggest opportunity to expand protection

Consumer Duty remains the biggest opportunity to expand protection

"It is very easy to get bogged down in the regulatory requirements"

Andrew Gething
clock 18 November 2024 • 4 min read
NHS waiting list records drop in September

NHS waiting list records drop in September

A&E under strain

Jaskeet Briah
clock 15 November 2024 • 2 min read
COVER Protection and Health Summit 2024: In pictures

COVER Protection and Health Summit 2024: In pictures

Event on 07 November

COVER
clock 13 November 2024 • 1 min read