Tiina Björk: Why financial advice is failing women and how to turn the tide

'Consumers expect advice that chimes with their own experiences, preferences and needs'

clock • 4 min read

Tiina Björk, chief design officer at Anorak, explores how gender and finance collide in curating better advice for women.

The pandemic shook many to their financial core, but women were statistically the hardest hit. Many were dealt a "one-two-three" punch[1] as they were forced to quit work amid increased childcare demands, resulting in long-term financial peril. According to the UN International Labour Organisation, women's employment is now also 19% more at risk than men[2] as a result of the pandemic, with more women working in hard-hit sectors such as retail and hospitality. Certain groups of women have borne the fallout even more than others, too. A report from McKinsey finds that women in senior m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Rosemount adds MetLife UK to panel

Rosemount adds MetLife UK to panel

Members to access MetLife's protection products

Jaskeet Briah
clock 16 April 2025 • 2 min read
Reassured invests in behavioural science

Reassured invests in behavioural science

Project with Unconventional Wisdom

Cameron Roberts
clock 15 April 2025 • 1 min read
Rosemount launches adviser portal

Rosemount launches adviser portal

Centralised educational hub

Jaskeet Briah
clock 11 April 2025 • 2 min read