Tiina Björk: Why financial advice is failing women and how to turn the tide

'Consumers expect advice that chimes with their own experiences, preferences and needs'

clock • 4 min read

Tiina Björk, chief design officer at Anorak, explores how gender and finance collide in curating better advice for women.

The pandemic shook many to their financial core, but women were statistically the hardest hit. Many were dealt a "one-two-three" punch[1] as they were forced to quit work amid increased childcare demands, resulting in long-term financial peril. According to the UN International Labour Organisation, women's employment is now also 19% more at risk than men[2] as a result of the pandemic, with more women working in hard-hit sectors such as retail and hospitality. Certain groups of women have borne the fallout even more than others, too. A report from McKinsey finds that women in senior m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

FCA warns of Rosemount clone

FCA warns of Rosemount clone

Fraudsters targeting individuals

Isabel Baxter
clock 11 November 2024 • 1 min read
COVER Protection and Health Summit 2024: Afternoon roundup

COVER Protection and Health Summit 2024: Afternoon roundup

Product updates and core skills

Cameron Roberts
clock 11 November 2024 • 4 min read
SBG acquires stake in New Homes Mortgage Services

SBG acquires stake in New Homes Mortgage Services

Undisclosed sum

Jaskeet Briah
clock 08 November 2024 • 1 min read